Slovenian firm Vitiva has developed a natural solution, based on rosemary extract, for protecting PUFA oils from oxidative degradation during processing and storage. The ingredient, called SyneROX 4, can fight free radicals and extend PUFA oils’ shelf life significantly as well as help maintain the original organoleptic characteristics of PUFA oils such as taste, colour and aroma.
PUFA oils (omega 3, fish oil, flax oil and linseed oil) contain large amounts of polyunsaturated fatty acids, which have been reported to have significant health benefits.
This unique composition is unstable, making these oils difficult to work with. They are susceptible to oxidation that can cause rancidity and they deteriorate much faster than conventional oils.
Most of the ingredients available in the market that protect PUFA oils from rancidity are synthetic. However, today’s food manufacturers prefer to use natural solutions that answer consumer concerns about side effects as well as desire for clean-label products.
“SyneROX 4 TM is an allergen-free, vegetarian compound that can extend PUFA oils shelf life from 30- 90%”, said Ohad Cohen, CEO of Vitiva. “It is a proprietary product that effectively addresses producer requirements for a powerful antioxidant that protects PUFA oils from free radicals, while allowing for a clean label.”
SyneROX 4 TM is fully deodorised and can be used in high concentrations for maximum protection, without influencing PUFA oils’ original characteristics. “We had to overcome multiple technical obstacles to enable food manufacturers to use an allnatural, high-value solution that provides complete protection,” added Cohen. “This product will definitely give processors an advantage in the marketplace.”
Vitiva is a nutraceuticals company offering advanced application-specific formulations of natural extracts with antioxidant properties. In addition, a full range of deodorised rosemary extracts are available in a wide range of concentrations. These pure extracts are soluble in oil or water, and are available in powder and liquid forms.
Telephone: +386 (2) 1788 8738
Email: service@vitiva.si
Website: www.vitiva.si
